Jadrian Wooten is an Associate Professor at Pennsylvania State University within the Department of Economics. He’s the Publisher of the Monday Morning Economist on Substack, and he is an award-winning educator and researcher.
Wisco Weekly is the business education podcast of 24Hour Journal. Subscribe to the Podcast to hear money and business education on the freelance economy.
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[vc_row][vc_column][vc_column_text] From congestion pricing to banning diesel cars from entering a city center, the phrase "war on cars" seems to be very relevant. Dennis, Kelly, and Rudy explore this hot topic looking at a variety of social and cultural influences that are shaping the mindset of why people think there is a war on cars. But, is this war on cars just a red herring? CONTEST: Win a selfie stick and phone handle for a scooter or bike by proposing a more relevant term for the War on Cars. Visit our FB or Twitter to propose a new terminology. We will select a winner by May 1, 2019. [/vc_column_text][/vc_column][/vc_row] ...
[vc_row][vc_column][vc_column_text] Part 1 of 2 The digital advertising marketplace remains unregulated and unmonitored, with an estimated $19 billion wasted on ad fraud in 2018. One particular area of fraud is the accuracy of location data. By 2022, location-targeted ad spend is expected to hit $38 billion in the US alone. Yet a significant chunk of that spend -- anywhere from 30% and as much as 80% -- is being wasted on inaccurate, poor quality, and fraudulent location data. Now why does this matter? Advertisers and marketers alike attempt to not just target you with ads, but they want to serve to you the right ad, at the right moment. Time and space are vital in order personalize a customer experience. When you have bad actors, who game the system, who manipulate location accuracy and pawn it off as accurate, it prolongs the behavioral adjustment for common folks to trust that companies are doing right with our data. But there's a new sheriff in town. Our guest today has 30 years experience not just in marketing, but specifically the Madison Avenue kind of online marketing -- you know where marketing campaigns are created with billows of cigar smoke and the rarest single barrel scotch flows like Niagara Falls. Particular areas of expertise for our guest is mobile strategy, mobile marketing, mobile application development, SMS campaigns, among others. Currently, he serves as President of the Americas for Location Sciences, a publicly traded information services company on the London stock exchange. He received his Bachelor's in Fine Arts from Syracuse University. Please welcome Mr. Warren Zenna. [/vc_column_text][/vc_column][/vc_row] ...