The Friday Rundown for the week of November 16th through the 20th. On this episode, get to hear more about automotive marketing, the trucker's strike, and EV stocks AYRO, KXIN, and BLNK.
[vc_row][vc_column][vc_column_text] Today's guest began his career in the car business at age 18 at a Don Foss used car store in Lansing, Michigan. Three decades later, he is amassing all his experience and pouring it all back to the people that he's admired most, sales professionals. My guest polished his leadership skills while proudly serving our country in the US Army and did two tours of duty in Iraq. One lesson he learned in war is complacency kills, and this could be said for business as well. The only way to survive is to be a shark. [/vc_column_text][/vc_column][/vc_row] ...
[vc_row][vc_column][vc_column_text] Do automotive retailers even have a mobility problem? The framing of this question suggests that a problem has been identified, though perhaps under a false pretense. Think back to products and services that tech companies have introduced — Google Glass, Microsoft Zune, or Amazon’s Fire Phone — in an attempt to solve real problems. But what really were the problems these products were solving? In episode #95, we hear from Russ Lemmer, President and Chief Product Officer of Dealerware, a fully-connected, fully-digital fleet management platform. His knowledge and experience in learning the art of problem framing led to a successful acquisition of Silvercar, a car rental mobility solution which he helped co-found and was acquired by Audi in 2017. His process to uncover business problems entails applying the scientific methodology of identifying the situation, complication, stating a hypothesis, and testing to confirm or disprove the hypothesis. If performed correctly, this rigorous process results in iterations of a product until it actually solves a real problem. Tune in to learn how Russ and Dealerware have identified the problem of mobility within an automotive retail operation. [/vc_column_text][/vc_column][/vc_row] ...
Meet Joseph the Naval Officer who is in the market for the first time to buy a car. Related Episodes Consumer Credit Applications Managing Credit During an Economic Crisis To Creatively Problem-Solve, Be Disciplined Who Is The Used Car Lease Subscriber ***** Wisco Weekly ***** New Business Models for the Mobility of People and Goods. Become a Fan. Soon, become a Member. Subscribe for now. ✌(-‿-)✌ ...